It’s December 31st, 2024

Performance

10,000+

service-based businesses supported

$100M

generated in revenue for our clients

$100M

in annual recurring revenue for Webware

Webware.io is the leading digital marketing platform for service-based businesses in the US and Canada and beginning its expansion into European markets. The world is built on the backs of small businesses that have been around for decades but still carry a 70% risk of failure. Webware reduces that risk, and creates a community of support for these businesses.

With tools, strategy, and assistance, including a massive ecosystem of creative services, Webware gives people the power to grow.

We have supported 10,000+ service-based businesses beyond what they thought was possible and generated more than $100M in revenue for our clients and $100M in annual recurring revenue for Webware. Small business owners now have more time on their hands to do what they do best—run their business.

Core
Values

  • High-Performance Mindset

    We are committed to our personal growth and embrace change. We measure ourselves when we perform and are obsessed with the right metrics and continuous improvement.

  • Positive Energy

    We are conscious of the energy we put out and always take on challenges with a smile. We know that with crisis comes opportunity and consistently maintain a positive attitude.

  • Client Focus

    We put our clients’ needs first and cultivate each relationship with a shared level of trust. We know that when trust builds, relationships become real.

  • Accountability

    We hold ourselves accountable to commitments, take ownership, and do what we say we’re going to. We all make mistakes; how we respond is what matters.

  • Humanity

    We care deeply about our colleagues, clients, and our community. We default to being kind, respectful, and always assuming positive intent.

  • Alignment

    We come to each task with intention. We understand the correlation between our role in the process and the success of our clients.

  • Client Focus

    We put our clients’ needs first and cultivate each relationship with a shared level of trust. We know that when trust builds, relationships become real.

  • Accountability

    We hold ourselves accountable to commitments, take ownership, and do what we say we’re going to. We all make mistakes; how we respond is what matters.

  • Alignment

    We come to each task with intention. We understand the correlation between our role in the process and the success of our clients.

  • Positive Energy

    We are conscious of the energy we put out and always take on challenges with a smile. We know that with crisis comes opportunity and consistently maintain a positive attitude.

  • Humanity

    We care deeply about our colleagues, clients, and our community. We default to being kind, respectful, and always assuming positive intent.

Culture

We are proud of our diverse company mosaic; diversity of personality and thought are at the core of our inclusive nature. We surround ourselves with A-players and know that an equitable and inclusive team—spanning a multitude of ages, religions, races, and cultural backgrounds—makes us better. We respect our commitments because we respect people, continuously defaulting to a proactive approach. 

We take great pride in what we have achieved but are even more excited about the opportunity ahead.

Objectives and key results set the tone for our trajectory. The internal saying is: “If it’s not an OKR, it doesn’t exist.” We are an organization driven by process and playbooks, understanding that playbooks create scale, consistency, and quality of process to open up the company to massive scale.

We start each day by establishing a positive mindset through recognition, reflection, and goal setting. Our meetings begin with recognition of personal and professional wins of the team and how these practices can be made scalable—this springboard of positive momentum is essential to our success. Major achievements are praised publicly and are directly linked to our clients; they are and will continue to be our motivator for success. If team members participate in a major company win, we share the winnings and reflect them in their compensation. We celebrate collectively with monthly department dinners, quarterly celebrations, and annual global summits.

Our world-class coaching program has helped hundreds of Webwareios, our diverse staff, achieve beyond their own expectations both personally and professionally. Team members are sought after by recruiters worldwide and while we celebrate teammates who receive a new opportunity, our unprecedented culture makes leaving Webware a difficult decision. We have zero recruitment budget because we are sought out by great people who define us. 

Our Team

Cory York

Cory York

Co-Founder & Chief Executive Officer

Our vision-holder. He focuses on creating what the value is: investing time and energy into product development. He steers the direction of the organization, shaping the future of business and shareholder relations.

Indrajit Chowdhury

Indrajit Chowdhury

Co-Founder & Chief Technology Officer

Our infrastructure architect. He builds the technology and delivers targeted products that serve our ideal clients.

Inthida Ngeth

Inthida Ngeth

Chief Operating Officer

Our company culture aligner. Continuously developing our coaching department that delivers company-wide visibility, experiences, and support for employees, clients, and strategic operations.

Jon Taylor

Jon Taylor

Chief Product Officer

Our client experience visionary. He pinpoints the identity and needs of target clients and creates the vision for the product, working alongside the CTO to execute. Everything the client experiences he designs, maintains, and grows.

Mark Smith

Mark Smith

Chief Revenue Officer

Our financial cultivator. He is responsible for sales, client success, lead generation, and ensuring the business has the fuel to sustain all revenue streams.

Priya Berde

Priya Berde

BizOps

Our customer success captain. She drives the CEO’s most urgent and impactful projects, ensuring their flawless execution.

core business core business

Core Products

We understand the drive, passion, and vision it takes to run a small business and know first-hand the sacrifices individuals and families make to stay afloat by juggling their work and personal lives. Our mission is to empower our clients by streamlining their goals and providing targeted success strategies, tech, and marketing support to create the thriving business of their dreams. When it comes to personalized, expert assistance, we are the one-stop shop that simplifies the process and eliminates the common frustrations of growing your business online. 

The Swiss army knife of the internet. Our toolset helps clients build professional websites, accelerate the growth of their social presence, find and keep more customers, and help them flourish with invoicing and payment tools.

For the time-constrained business owner who simply needs another set of hands. Includes one-on-one account management and access to our small business coaching and training program, delivering everything from the tools, playbooks, support, and manpower to get the job done.

The enterprise-level digital marketing solution for large companies and franchises seeking national marketing exposure or management of multiple channels with multi-region requirements.

Content

Members-only access to digital marketing content that provides an incomparable reference guide and playbook of how to consistently grow small businesses and master the internet.

Community

A private community for all clients and business founders. We support them by developing high-value, high-impact content, scheduling quarterly events, inviting guest speakers, and providing additional assets.

Coaches

On-demand access to a host of business coaches who guide invited clients through a wide array of problems across various disciplines helping our clients accelerate their success and fuel their company growth.

Webware is supported by a diverse global ecosystem of creative services—

Designers, writers, photographers, videographers—who, combined with our award-winning internal designer team, love the flexibility they have to deliver easy-to-use, unique experiences that adequately fit customers’ business needs. This ecosystem has opened up the floodgates for growth by allowing us to tap into the gig economy as marketers, agencies, and side-hustlers add Webware to their portfolio, expanding our worldwide footprint almost overnight.

Our partner sales programs have unlocked our global expansion, consistently producing new growth for both Webware and our partners.

Operations

Our Success Team is a lean, mean, expansion machine. The Account Management Team is obsessed with driving our client growth, and our Product Delivery has hit 90% automation with AI workflows.

Our app is every member’s preferred weapon of choice and they use it on a daily basis for everything from responding to reviews to launching ads and reviewing metrics. We launch sites on time, every time, garnering an 80% approval rating on the first show. While churn is a reality in the market we serve, it is never a result of our failure to deliver. Business owners use our CRM every day to connect with their customers, and our world-class chatbot helps them hit their goals faster.

With , we created a financial model built on the shared transactions we have with our clients, allowing us to grow in tandem. Our clients easily send invoices through the mobile app knowing their clients will enjoy the fastest and easiest transaction experience. This success has illuminated additional opportunities with financial products and paths to future expansion.

offices offices

Offices

Our HQ is anywhere where there is an internet connection.
Because we hire the best person for the job, not the best person near the job. That said, we have four locales that we call home:

Canada

Canada

Toronto, Ontario

This is where A-players work on serious problems to help scale product and business. The collaborative and engaging environment is not a place where we have to go to work, but a place we gather for key events like learning workshops, guest speakers, workathons/hackathons, and education-focused marketing events.

USA

USA

Salt Lake City, Utah

Our American bet paid off. Injecting their culture into our values and leaning on the diversity that is our strength added a new edge to the company. We followed the talent and now have both leadership and frontline team members in America.

India

India

Goa, India

Goa will always be home. We maintain a large office presence and have expanded all areas of the company from leadership to front line and everything in between. Our client success centre and engineering team have blossomed as India continues to give us the ability to provide high-quality client success. India served as a major player in the European market expansion utilizing the time-zone overlap to their advantage.

England

England

London, England

London is our jumping-off point to European expansion.

Sales & Marketing

Our target clients are service-based businesses selling their time and expertise. They are attracted to us because of our creative prowess, service excellence, and the personality that is injected into every action.

salesand marketing

Our 90% inbound sales program is made up of referrals from clients who have become raving fans, demand generation, and the insanely high-value digital content we put out.

We have a 90% close rate because clients come to us already knowing what they need, and we deftly assist the 10% that may not know what they need just yet. We schedule growth sessions by appointment to personalize each session based on clients’ needs.

Content creation is a primary component of our lead generation strategy, pulling in 20% of new business.

Our YouTube channel is one of our top digital channels for engaging clients and celebrating their success. As a resource, our channel provides free educational opportunities, guest speakers, live videos with our team, and our monthly webTV show.

We have earned many industry partnership awards including Staples’ Vendor of the Year in 2024. 

Our production house has created three documentaries in collaboration with our clients, bringing to life the zero-to-hero success stories that are our clients’ journeys.

Their personal experiences are pitched to us and their production is funded by Webware. They become marketing vehicles to provide a better understanding of the importance of having the right web presence when building a thriving business.

Media & Awards

Webware.io is recognized as the go-to service for helping people win at the internet and grow their businesses quickly, sustainably, and effortlessly.

C100

We are on the C100 list of top Canadian tech companies and constantly heralded for being a best place to work. Webware executives are known industry-wide as experts in their field and are in constant demand for speaking engagements, conferences, and expert panels.

tiff

Our in-house Webware Studios productions of client success documentaries are critically acclaimed, having been screened at major festivals such as the Toronto Film Festival and even winning a major award.

Financials

$100M in
annual
revenue

In 2024, we’ve deftly turned $100M in annual revenue.

98%
renewal
rate

Our clients’ love for us continuously compounds, generating a 98% renewal rate.

Webware For Good

From Goa to Toronto and Utah to London, we support every local community we touch.

From Goa to Toronto and Utah to London, we support every local community we touch.

Webware Assist donates services to hundreds of NGOs and nonprofits (selected by our teams) and offers web service support to bootstrapping startups who need it. We also sponsor youth sports teams from Little League baseball in the US to hockey in Toronto, and cricket in Goa. Every year we watch as our sponsored float is featured as one of the best in the Goa Carnival parade.

Founder Feeling

The internet gave me everything I needed to find success in my life, and I believe it’s the most powerful tool in the world for someone to take control of their own.

  • Founder Feeling

    The internet gave me everything I needed to find success in my life, and I believe it’s the most powerful tool in the world for someone to take control of their own.

    As a struggling teenager, I stumbled upon the power of the internet. And since then, have been driven to pass along the same opportunity to others that was bestowed upon me. Today, I see the manifestation of my dream in Webware. With opportunity, passion, and resilience, our team was able to create a far-reaching ripple effect: helping people—from our team members, to our clients, to partners, and beyond—find hope, happiness, and self-worth in what they do every day.

    Our clients' success is our success. Every day we come to work knowing that we help put food on tables, get our clients’ kids through college, create careers, and generate a reliable income. We enable people to grow. We give back their time. We help them reach their goals. There is no greater reward that we seek.

  • None of this could have been possible without the underlying technological framework that laid the foundation for our success. None of this could have been accomplished without Ed. Indrajit Chowdhury, our late co-founder, and Chief Technology Officer, first created the genesis of our software as the platform of an NGO that his wife started. The code empowered the organization’s fundraising efforts and amplified its scope of positive impact. We couldn’t be prouder to have its nucleus be part of Webware’s DNA as we move forward into the future.

    As we look around at where we are now, we’re filled with a deep sense of accomplishment. Everyone on our team is achieving more than they ever thought possible, both for themselves and for their families. And we’re just getting started. If you would like to help build this exciting future together, please send me an email at cory@webware.io,or message me via LinkedIn.

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